Brand Voice
01 Definition
Brand Voice meaning: The consistent personality and style expressed through a brand's language.
Brand voice defines how a company sounds across channels through choices such as tone vocabulary rhythm perspective and level of formality.
Also called
tone of voice
Why it matters
How Brand Voice fits the work
A recognizable voice builds coherence and helps audiences know what to expect.
In context
The writing guide describes the brand voice as candid optimistic and practical.
Practical note
The voice can stay consistent while tone changes for support sales or crisis communication.