Content Marketing
01 Definition
Content Marketing meaning: Creating and distributing useful material to attract and serve an audience.
Content marketing uses articles videos podcasts tools research courses and other resources to build attention trust demand or customer success over time.
Also called
inbound content
Why it matters
How Content Marketing fits the work
Helpful content can compound in value across search social sales and lifecycle channels.
In context
The software company used content marketing to teach finance teams a new workflow.
Practical note
A publishing cadence is not a strategy unless the content connects audience needs with business goals.