DA (Domain Authority)
01 Definition
DA (Domain Authority) meaning: A third-party score intended to estimate a domain's ranking strength.
Domain Authority is a proprietary comparative metric created by Moz that predicts how likely a domain is to rank based largely on its link profile. It is not a metric used by Google.
Also called
domain rating
Why it matters
How DA (Domain Authority) fits the work
It can be useful for relative competitive research when its limitations are understood.
In context
The analyst compared Domain Authority alongside traffic quality and topical relevance.
Practical note
Do not treat the score as a search engine ranking factor or a business outcome.