CPM (Cost per Mille)
01 Definition
CPM (Cost per Mille) meaning: The cost to deliver one thousand ad impressions.
CPM divides media cost by impressions and multiplies the result by one thousand. It is common in display video social and awareness campaigns.
Also called
cost per thousand impressions
Why it matters
How CPM (Cost per Mille) fits the work
It standardizes the price of reach across audiences placements and publishers.
In context
The prospecting campaign reached its audience at an 8 dollar CPM.
Practical note
A low CPM is not automatically efficient if viewability attention or audience quality is poor.