Feed
01 Definition
Feed meaning: The scrolling stream of posts a social platform shows a user based on ranking signals.
A feed is the main scrolling list of posts, videos, and ads a social platform delivers to each user. Most feeds are ranked by algorithms that weigh interests, relationships, and engagement, so two people rarely see the same order. Some platforms still offer a chronological view as an option.
Also called
Why it matters
How Feed fits the work
The feed is where most organic reach happens, so understanding how ranking signals decide placement helps you plan content that people actually see.
In context
After she followed several cooking accounts, her Instagram feed filled with recipe reels and fewer posts from friends she rarely interacted with.
Practical note
You do not control feed order. Posting time matters less than relevance and early engagement, so focus on content quality rather than chasing a perfect posting schedule.