Product Tag
01 Definition
Product Tag meaning: A clickable label on a post that links to a specific product.
A product tag is the clickable marker attached to a photo or video that points to one item in a linked catalog. Tapping it reveals the name, price, and a path to buy. Product tags are the building blocks that make posts and Stories shoppable.
Why it matters
How Product Tag fits the work
Product tags connect visual content to a catalog, turning a like into a possible sale by giving viewers a direct route to the exact item.
In context
She added a product tag to the shoe in her outfit photo, and viewers who tapped it saw the size options and current price.
Practical note
Tags rely on an approved product catalog kept in sync. Broken or mismatched tags send shoppers to the wrong or missing item, so audit them after catalog updates.