Social Share of Voice
01 Definition
Social Share of Voice meaning: Your brand's slice of total social mentions in a market compared with competitors.
Social share of voice measures how much of the total social conversation in your market belongs to your brand versus competitors, usually as a percentage of combined mentions. It benchmarks visibility. Like related measures, it counts volume without judging whether the talk is favorable.
Also called
Why it matters
How Social Share of Voice fits the work
Social share of voice benchmarks brand visibility against rivals, helping teams see whether their presence in social conversation is growing or shrinking relative to the market.
In context
Across the brand and its three main rivals, its 2,000 of 10,000 total mentions gave it a 20 percent social share of voice.
Practical note
Results depend heavily on which competitors and keywords you include and how well the tool filters noise. Volume alone does not reveal sentiment, so read the two together.