Algorithm Change
01 Definition
Algorithm Change meaning: An update a platform makes to how its feed ranks and distributes content.
An algorithm change is any adjustment a platform makes to the rules that decide what content gets shown and to whom. It can shift which formats or behaviors are favored, altering reach and engagement. Platforms rarely explain the full details, and effects differ across accounts.
Also called
Why it matters
How Algorithm Change fits the work
Because a single change can move reach up or down, watching for shifts helps you adjust content before assuming your own posts caused the swing.
In context
After a reported algorithm change favoring short video, the account shifted budget toward Reels to keep reach steady.
Practical note
Correlation is not proof. A sudden reach change may be seasonality, audience behavior, or your content, so gather data across several posts before blaming an update.