Social Video Completion Rate
01 Definition
Social Video Completion Rate meaning: The share of video views that continue all the way to the end of the clip.
Social video completion rate is the percentage of plays that reach the end of a video. You divide completed views by total views and multiply by 100. Platforms define a view and a completion differently, so compare figures within one platform rather than across several.
Also called
Why it matters
How Social Video Completion Rate fits the work
Completion rate shows whether a video holds attention to its final message, which matters more than a play count for judging watch quality and pacing.
In context
A 30-second clip logged 10,000 views and 3,500 completions, giving a social video completion rate of 35 percent.
Practical note
Autoplay and muted starts inflate view counts, which can lower the completion percentage. Always confirm how the platform counts a view before comparing videos.