Carousel Post
01 Definition
Carousel Post meaning: A single post holding multiple images or videos that users swipe through.
A carousel post packs several images or videos into one swipeable post. Viewers move through the cards by swiping sideways. Marketers use carousels for step-by-step tips, before-and-after sets, or product ranges, and some platforms may re-show the post using a card the user has not seen.
Also called
Why it matters
How Carousel Post fits the work
Carousels invite swiping, which can raise the time spent on a post and lets you tell a fuller story or show several products in one placement.
In context
The skincare brand's carousel walked through a five step routine, one product per card, ending with a summary graphic and a shop link.
Practical note
Front-load your hook on the first card, since many users never swipe. Some platforms let a strong later card resurface the post to people who skipped it.