Pinned Post

profile feature

01 Definition

Pinned Post meaning: A post an account fixes to the top of its profile or feed.

A pinned post is one an account manually locks to the top of its profile or a group, so it stays visible above newer posts. Brands pin announcements, rules, promotions, or their best content. The pin stays until the owner removes or replaces it.

Why it matters

How Pinned Post fits the work

Pinning controls the first thing profile visitors see, so it is useful for highlighting a current campaign, key link, or important message.

In context

The nonprofit pinned its donation drive post to the top of its profile, then swapped it for an event recap once the campaign closed.

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Practical note

Only one or a few posts can usually be pinned at once. Review pinned content regularly so an outdated promotion does not greet new visitors.