Live Streaming
01 Definition
Live Streaming meaning: Broadcasting real-time video to an audience that can react and comment as it happens.
Live streaming broadcasts video in real time on platforms like Instagram, TikTok, YouTube, and Facebook. Viewers watch as it happens and can comment, react, or ask questions live. Many platforms save the stream afterward so people who missed it can watch the replay.
Also called
Why it matters
How Live Streaming fits the work
Live video creates a direct, unedited connection with an audience and often triggers extra notifications, which can pull viewers in during the broadcast.
In context
During a 30 minute Instagram Live, the founder answered viewer questions and demonstrated the product, keeping around 300 concurrent viewers for most of the session.
Practical note
Live streams reward interaction, so plan prompts and answer comments. Technical issues are common, so test your connection and lighting before a scheduled start time.