Micro-Influencer
01 Definition
Micro-Influencer meaning: A social creator with a small but engaged niche following, often 10,000 to 100,000 people.
A micro-influencer is a social creator with a modest audience, often about 10,000 to 100,000 followers, in a defined niche. Brands work with them for higher engagement rates and lower fees than larger influencers. Exact follower thresholds vary by platform and source.
Why it matters
How Micro-Influencer fits the work
Micro-influencers often earn more trust and engagement within a niche, which can deliver efficient results for brands with limited budgets.
In context
A skincare brand partners with 20 micro-influencers instead of one celebrity, reaching engaged niche audiences at a fraction of the cost.
Practical note
Follower count alone is misleading. Check real engagement, audience fit, and authenticity, since fake followers and engagement pods can inflate apparent reach.