Fold
01 Definition
Fold meaning: The line where the visible part of a page ends before the user scrolls.
The fold is the point where a page's initially visible area ends and content below requires scrolling. Above the fold refers to what loads without scrolling. The exact position varies by device and window size, so there is no single universal fold.
Also called
Why it matters
How Fold fits the work
Content above the fold is seen first by nearly everyone, so placing your core message and primary action there increases the chance visitors notice and act on them.
In context
The team kept the headline and main call to action above the fold on a typical phone so visitors saw them without scrolling.
Practical note
Do not cram everything above the fold. Users do scroll when a page gives them a reason to, and the fold's location changes across devices, so treat it as guidance rather than a hard cutoff.