Scroll Map
01 Definition
Scroll Map meaning: A heatmap showing how far down a page visitors scroll.
A scroll map uses color to show how far down a page visitors reach, with the warmest area near the top and cooler colors lower down. It reveals where attention drops off. It shows reach, not reading, so a viewed section is not proof that visitors actually read or engaged with it.
Also called
Why it matters
How Scroll Map fits the work
Scroll maps show how much of a page people actually see, helping teams place key messages and calls to action where most visitors will reach them.
In context
The scroll map showed only 40 percent of visitors reached the pricing section, so the team moved it higher up the landing page.
Practical note
A steep drop-off is not always bad; a clear answer high on the page can satisfy users, so read scroll depth alongside goals rather than in isolation.