Click Map
01 Definition
Click Map meaning: A heatmap showing where visitors click most on a page.
A click map is a visual overlay that uses color to show where visitors click on a page, with hotter colors marking more clicks. It reveals which elements attract attention and which get ignored. It shows where people click, not why, and can mislead if traffic or page length varies a lot.
Also called
Why it matters
How Click Map fits the work
Click maps quickly show whether people interact with the elements you expect, helping teams spot ignored calls to action or clicks on things that are not links.
In context
The click map showed most taps landing on a static headline, so the team turned that headline into the primary call-to-action link.
Practical note
Aggregate clicks can hide device differences; segment by mobile and desktop, since layouts and tap targets differ and combined data can be misleading.