Exit-Intent Popup
01 Definition
Exit-Intent Popup meaning: A message shown when a visitor appears about to leave the page.
An exit-intent popup is an overlay triggered by exit intent, usually offering a discount, reminder, or email signup to keep the visitor. It is a last chance to hold attention before departure. Overuse or intrusive design can annoy users and may conflict with rules about interstitials, so apply it carefully.
Also called
Why it matters
How Exit-Intent Popup fits the work
Showing a timely offer as someone leaves gives one more chance to capture interest without interrupting the browsing experience earlier.
In context
As the visitor moved to close the tab, an exit-intent popup offered ten percent off in exchange for an email address.
Practical note
Exit-intent popups mainly fire on desktop and can frustrate users; cap frequency, make closing easy, and follow any interstitial guidelines.