Heatmap
01 Definition
Heatmap meaning: A visual summary showing where measured activity is concentrated.
A website heatmap uses color to display aggregated clicks cursor movement scrolling or attention estimates across a page.
Also called
click mapscroll map
Why it matters
How Heatmap fits the work
It can quickly surface interaction patterns and areas users overlook.
In context
The scroll heatmap showed that few visitors reached the pricing comparison.
Practical note
Heatmaps show what happened but not why and some types are only rough proxies for attention.