Hero Section

UX element

01 Definition

Hero Section meaning: The large, prominent top area of a page that introduces the main message.

A hero section is the featured block at the top of a page, usually holding a headline, a short supporting line, a visual, and a primary call to action. It sets the tone and frames what the page offers. Overloading it with text or effects can slow loading and bury the key message.

Also called

hero bannerhero unit

Why it matters

How Hero Section fits the work

A strong opening block communicates the core offer quickly and directs visitors toward the action you most want them to take.

In context

The hero section pairs the headline Ship faster with one sentence of context and a bright Start free trial button.

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Practical note

Heavy hero images or autoplay video can hurt load speed and layout stability; optimize assets and keep the message readable on mobile.