Exit Intent
01 Definition
Exit Intent meaning: A signal that a visitor is about to leave the page.
Exit intent is the detection that someone is likely leaving, often inferred on desktop when the cursor moves quickly toward the browser's close or back area. Sites use it to trigger a last message or offer. The signal is a guess based on behavior, and it works poorly on touch devices where there is no cursor.
Why it matters
How Exit Intent fits the work
Detecting a likely departure gives a final chance to keep the visitor engaged or capture their interest before they leave.
In context
When the cursor darts toward the tab bar, the site reads it as exit intent and prepares a farewell offer.
Practical note
Cursor-based exit intent does not work on most mobile devices; rely on other cues there, and avoid annoying users with aggressive triggers.