Quality Score
01 Definition
Quality Score meaning: A Google Ads diagnostic that compares expected ad quality with other advertisers.
Quality Score summarizes expected click-through rate ad relevance and landing page experience on a one-to-ten scale for eligible search keywords. It is diagnostic rather than a direct auction input.
Also called
ad quality score
Why it matters
How Quality Score fits the work
It helps identify areas where the keyword ad and destination may be poorly aligned.
In context
The team rewrote the ad and landing page after reviewing a low Quality Score.
Practical note
Optimize the customer experience rather than chasing the score in isolation.