Digital MarketingGlossary

01 Definition

PPC (Pay per Click) meaning: An advertising model in which the advertiser pays when an ad is clicked.

PPC describes media buying where a click triggers the charge. Paid search commonly uses PPC but social display and other formats can also use click-based pricing.

Also called

paid searchpay-per-click

Why it matters

How PPC (Pay per Click) fits the work

It ties part of media cost to an explicit interaction instead of exposure alone.

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In context

The company used PPC to capture people actively searching for an emergency plumber.

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Practical note

PPC is a pricing model rather than a synonym for every form of digital advertising.