301 Redirect
01 Definition
301 Redirect meaning: A permanent server-side redirect from one URL to another.
A 301 redirect tells browsers and search engines that a resource has permanently moved to a new address. Ranking signals are generally consolidated toward the destination URL.
Also called
permanent redirect
Why it matters
How 301 Redirect fits the work
Redirects preserve access and search equity when pages move or URLs change.
In context
The team added a 301 redirect after changing the product page URL.
Practical note
Point each old URL directly to its best replacement and avoid long redirect chains.