MQL (Marketing Qualified Lead)
01 Definition
MQL (Marketing Qualified Lead) meaning: A lead that meets agreed marketing criteria for likely sales relevance.
An MQL is a contact or account judged ready for a defined next step based on fit engagement intent or scoring rules established with sales.
Why it matters
How MQL (Marketing Qualified Lead) fits the work
A shared definition improves handoffs reporting and feedback between marketing and sales.
In context
A pricing-page visit and company fit moved the lead to MQL status.
Practical note
Review whether MQLs become real opportunities; volume without acceptance creates noise.