List Segmentation
01 Definition
List Segmentation meaning: Dividing a contact list into meaningful groups for tailored communication.
List segmentation organizes recipients by attributes permissions lifecycle stage behavior preferences or value so messages can be more relevant.
Also called
audience segmentation
Why it matters
How List Segmentation fits the work
Relevant segmentation can improve experience response and measurement.
In context
The retailer used list segmentation to separate recent buyers from inactive subscribers.
Practical note
Use data that is accurate necessary and collected with appropriate notice and consent.