Ad Copy
01 Definition
Ad Copy meaning: The written text of an advertisement, including its headlines and descriptions.
Ad Copy is the wording that makes up an ad, such as headlines, descriptions, and calls to action. It communicates the offer and prompts a response while following platform character limits and policies. Strong copy is clear and relevant, but wording alone does not guarantee clicks or sales.
Also called
Why it matters
How Ad Copy fits the work
It is the message people actually read, so it heavily shapes whether an ad feels relevant enough for someone to click and engage.
In context
The team writes three headline and two description variations of ad copy, then lets the platform test which combination performs best.
Practical note
Copy must fit strict character limits and ad policies. Test multiple variations, since what resonates differs by audience, product, and placement.