Remarketing
01 Definition
Remarketing meaning: Showing ads to people who previously visited a site or engaged with a brand.
Remarketing targets people who already interacted with a brand, such as site visitors or app users, and shows them relevant ads elsewhere to encourage a return. A tag or pixel tracks qualifying users into lists. Frequency caps and privacy consent matter, since over-showing ads annoys users and can waste budget.
Also called
Why it matters
How Remarketing fits the work
Remarketing re-engages people who already showed interest, focusing spend on warmer prospects who are often more likely to convert than cold audiences.
In context
After a shopper leaves without buying, remarketing shows them an ad for the same product with free shipping when they browse other sites.
Practical note
Cap frequency and exclude recent purchasers, or you will pay to show ads to people who already bought and irritate everyone else with repetition.