Structured Snippet
01 Definition
Structured Snippet meaning: An ad add-on that lists specific aspects of your products or services under a header.
A Structured Snippet, or structured snippet asset, shows a predefined header like Brands or Services followed by a list of related values. It helps users preview what you offer. You pick the header type and add matching items, and the platform decides when and how many values display.
Also called
Why it matters
How Structured Snippet fits the work
It previews the range of what you offer in a scannable list, helping searchers gauge fit before they even click the ad.
In context
Using the Services header, a spa lists Massage, Facials, Waxing, and Manicures as structured snippet values in its search ads.
Practical note
Values must match the chosen header category, and only some may show. Use accurate, policy-compliant headers or the snippet can be disapproved.