Skippable Ad
01 Definition
Skippable Ad meaning: A video ad viewers can skip after a few seconds, typically about five.
A skippable ad is a video ad that gives the viewer a skip button after a short delay, commonly around five seconds. If the viewer skips early, the advertiser often pays only when someone watches enough or interacts. This format respects viewer choice and rewards ads that hook attention fast in the opening seconds.
Why it matters
How Skippable Ad fits the work
Skippable ads can lower wasted spend because you often pay only for genuine views, and they push advertisers to make openings that earn attention rather than force it.
In context
A viewer watches the first five seconds of a skippable ad, then clicks skip, so the advertiser is not charged for a full view.
Practical note
Since most viewers skip, the first five seconds carry the load; measure watch time and view rate, and do not assume an impression equals a full viewing.