Placement Targeting
01 Definition
Placement Targeting meaning: Choosing the specific websites, apps, videos, or channels where your ads can appear.
Placement Targeting lets advertisers pick exact spots on the Display Network or YouTube to run ads, such as a named website, app, YouTube channel, or video. It gives control over context and brand safety. Available inventory limits reach, so overly narrow placements can reduce how often ads show.
Also called
Why it matters
How Placement Targeting fits the work
It gives you direct say over where ads run, which helps you stay near relevant content and away from places that do not fit your brand.
In context
A gaming brand targets three popular tech review YouTube channels as managed placements so its video ads run before related content.
Practical note
Narrow placement lists can starve a campaign of impressions. Review placement performance reports to add strong spots and exclude ones that waste spend.