Click-Through Conversion
01 Definition
Click-Through Conversion meaning: A conversion credited when someone clicks an ad and then completes an action.
A Click-Through Conversion is recorded when a user clicks an ad and later completes a tracked action, such as a purchase or signup, within the conversion window. It is the default conversion type in most ad platforms and offers stronger evidence of ad influence than a view-through conversion.
Also called
Why it matters
How Click-Through Conversion fits the work
Click-through conversions tie a measurable action back to an ad click, which is the clearest signal that paid traffic drove a result.
In context
A shopper clicks a search ad, browses, and returns the next day to buy, and the platform counts one click-through conversion within a 30 day window.
Practical note
The action can occur days after the click, so timing depends on the conversion window. Attribution model choice also affects how credit is shared across clicks.