Headline
01 Definition
Headline meaning: The bold, clickable title line at the top of a text ad.
A Headline is the prominent title in a search ad and usually the first text a user reads. Responsive search ads accept several headlines that the system mixes and matches. Each has a character limit, and platforms may show a different number of headlines depending on device and space.
Why it matters
How Headline fits the work
It is the most visible part of an ad, so it strongly influences whether a searcher notices your listing and decides to read further.
In context
The advertiser writes the headline Same Day Plumbing Repair within the 30 character limit to grab attention in search results.
Practical note
Character limits are strict, and not every headline shows every time. Write each one to stand alone since the system may pair them in varied orders.