Description Line
01 Definition
Description Line meaning: The body text of a search ad that explains the offer beneath the headlines.
A Description Line is the longer supporting text in a text ad that appears under the headlines. It adds detail about products, services, or offers and often includes a call to action. Each line has a character limit, and the platform may not always show every description you provide.
Also called
Why it matters
How Description Line fits the work
It gives you room to explain value and prompt action after the headline earns attention, filling in the details a searcher needs.
In context
The description line reads Book a free estimate today and save 15% on your first drain cleaning service, staying within the character limit.
Practical note
Descriptions do not always display, and they truncate past the character limit. Put key details early and avoid relying on any single line showing.