Location Extension
01 Definition
Location Extension meaning: A Google Ads asset that shows your business address, map pin, and distance alongside an ad.
A Location Extension, now called a location asset in Google Ads, attaches your business address, phone, and a map marker to search and other ads. It links to a Google Business Profile so people can find or call your store. Google decides when to show it, so only some searches trigger it.
Also called
Why it matters
How Location Extension fits the work
Location assets help nearby customers find or visit a physical store, and they can add useful detail to an ad without extra headline space.
In context
A coffee shop links its Business Profile, and its search ad shows the address and "0.5 mi away" to nearby mobile users.
Practical note
You must connect a Google Business Profile and keep addresses accurate. Google chooses when to display the asset, so it will not appear on every impression or device.