Above-the-Fold Ad
01 Definition
Above-the-Fold Ad meaning: An ad placed in the part of a page visible before the user scrolls.
An Above-the-Fold Ad sits in the screen area shown when a page first loads, without scrolling. The term comes from newspapers and now describes prominent digital placements. These spots tend to have higher viewability, though the exact position varies by device and screen size.
Why it matters
How Above-the-Fold Ad fits the work
Above-the-fold placements are seen more often, so they matter when you want visibility and when you buy or price ad inventory.
In context
A publisher sells its above-the-fold banner at a premium because it loads in view before any scrolling on most phones.
Practical note
The fold is not fixed; it shifts with screen size and device. Above the fold raises the chance of being seen but does not guarantee attention or clicks.