Call Extension
01 Definition
Call Extension meaning: An ad add-on that displays a phone number so users can call your business.
A Call Extension, now the call asset in Google Ads, adds a phone number or call button to a search ad. On mobile it can let users tap to dial directly. It helps drive phone contact, and platforms can track calls as conversions, though display depends on device and settings.
Also called
Why it matters
How Call Extension fits the work
It gives searchers a direct way to phone you, which suits businesses that close or qualify leads over the phone rather than online.
In context
A dentist adds a call asset with the office number so mobile searchers can tap to call and book an appointment directly.
Practical note
Call display and click-to-call depend on device and scheduling settings, so it will not always show. Set call hours so you do not pay for calls you cannot answer.