Sitelink Extension
01 Definition
Sitelink Extension meaning: An ad add-on that shows extra clickable links to specific pages on your site.
A Sitelink Extension, or sitelink asset, adds links below a search ad that point to particular pages, such as Contact, Pricing, or a category. Each link has its own text and final URL. The platform chooses how many show, so not every sitelink appears with every impression.
Also called
Why it matters
How Sitelink Extension fits the work
It lets one ad offer several relevant paths, helping users jump straight to the page they want instead of a single generic destination.
In context
A retailer adds sitelinks for Men's, Women's, Sale, and Store Locator so shoppers can click straight to the section they want.
Practical note
Sitelink text has character limits and the number shown varies by device and space. Each sitelink needs its own working final URL to serve.