Manual Bidding
01 Definition
Manual Bidding meaning: A bidding approach where the advertiser sets and adjusts bids directly instead of letting the platform decide.
In manual bidding, you choose the bid amounts yourself, usually a Max CPC at the keyword, ad group, or campaign level. You control each figure and change it based on performance. It offers precise control but takes more time and does not use the platform's live conversion predictions.
Also called
Why it matters
How Manual Bidding fits the work
Manual bidding gives advertisers full, direct control over spend, which suits small accounts, tight budgets, or cases where automated systems lack enough data.
In context
The manager used manual bidding to set a 4 dollar Max CPC on high-value keywords and a 1 dollar Max CPC on broader terms.
Practical note
Manual bidding cannot react to each auction the way automated strategies can, so it may miss real-time signals. It also needs regular attention to stay competitive.