Maximize Conversions
01 Definition
Maximize Conversions meaning: An automated strategy that sets bids to get the most conversions possible within your budget.
Maximize Conversions is a Google Ads smart bidding strategy that spends your full budget while trying to win as many conversions as it can. It sets bids automatically for each auction. It does not target a specific cost per conversion unless you add an optional Target CPA.
Why it matters
How Maximize Conversions fits the work
Maximize Conversions suits advertisers who want volume within a fixed budget and are less focused on the exact cost of each conversion.
In context
Using Maximize Conversions on a 500 dollar daily budget, the campaign spent the full amount and produced as many sign-ups as the auctions allowed.
Practical note
Because it aims to spend the whole budget, cost per conversion can swing widely. Add a Target CPA if you need cost control alongside volume.