Dayparting
01 Definition
Dayparting meaning: Scheduling ads to run only during chosen hours or days when they perform best.
Dayparting means dividing the day or week into time blocks and choosing when your ads show. Advertisers raise or lower bids, or turn ads off, during specific hours to match when their audience is active. It relies on having enough past data to spot reliable patterns, not guesses.
Why it matters
How Dayparting fits the work
Dayparting lets you focus spend on the times that tend to convert and avoid hours that waste budget, giving you more control over how money is used across the day.
In context
A pizza shop bids 30 percent higher from 4 pm to 9 pm on weekends and pauses ads overnight when its kitchen is closed.
Practical note
Small accounts often lack enough data per hour to trust patterns, so restricting times too early can starve campaigns and hide conversions that happen at odd hours.