Sender Reputation
01 Definition
Sender Reputation meaning: Mailbox providers' assessment of a sender's trustworthiness.
Sender reputation is a collection of signals associated with sending domains IP addresses and behavior including authentication complaints bounces volume patterns and engagement.
Also called
sending reputation
Why it matters
How Sender Reputation fits the work
It strongly influences whether campaigns are accepted blocked or placed in spam.
In context
Complaint spikes weakened the brand's sender reputation.
Practical note
Build reputation through permission consistent operations authentication and useful email rather than short-term tricks.