Click Rate
01 Definition
Click Rate meaning: The percentage of delivered emails that produced at least one click.
Email click rate commonly compares unique recipients who clicked with delivered messages. Some tools use total clicks or sent messages so formulas should be checked.
Also called
email CTR
Why it matters
How Click Rate fits the work
It indicates whether the email moved readers toward its linked content or offer.
In context
The product announcement earned a 4 percent click rate.
Practical note
Automated privacy activity and security scanners can distort click data.