Open Rate
01 Definition
Open Rate meaning: The percentage of delivered emails recorded as opened.
Open rate compares tracked opens with delivered email. It relies on a tracking pixel and can be inflated or hidden by privacy features and image handling.
Also called
email opens
Why it matters
How Open Rate fits the work
It remains a directional signal for subject line and sender recognition but is not a reliable outcome by itself.
In context
The newsletter open rate increased after the sender name became more recognizable.
Practical note
Pair opens with clicks conversions replies and downstream behavior.