Opt-In
01 Definition
Opt-In meaning: An affirmative action through which a person agrees to receive communication.
An opt-in records a person's choice to subscribe or permit a stated use of their information. A double opt-in adds a confirmation step before enrollment.
Also called
consentsubscribe
Why it matters
How Opt-In fits the work
Clear permission builds a healthier audience and reduces complaints and compliance risk.
In context
The signup form uses a separate unchecked opt-in for promotional email.
Practical note
State what the person will receive how often and how to withdraw consent.