Above the Fold
01 Definition
Above the Fold meaning: The part of a webpage visible before a visitor scrolls.
Above the fold refers to the initial viewport on a device. Its exact boundary changes with screen size browser controls and layout.
Also called
initial viewport
Why it matters
How Above the Fold fits the work
The opening view must quickly communicate relevance and provide a clear next step.
In context
The landing page placed its value proposition and primary CTA above the fold.
Practical note
Do not force every message above the fold; prioritize clarity hierarchy and momentum.