Read Rate
01 Definition
Read Rate meaning: An estimate of how many recipients actually spent time reading an email.
Read rate estimates the share of opens where the recipient kept the email visible long enough to read it, rather than glancing and closing. Some analytics tools classify opens as read, skimmed, or deleted based on time in view. The figures are estimates and vary by how each provider measures viewing time.
Also called
Why it matters
How Read Rate fits the work
It hints at whether people engage with your content or merely open and dismiss it, adding depth beyond a raw open count.
In context
An analytics tool reports that of 5,000 opens, 1,500 were classified as read, giving a read rate of 30 percent.
Practical note
Read rate relies on tracking how long an email stays open, which privacy features and image blocking can distort, so different tools may report very different numbers.