SMS Marketing
01 Definition
SMS Marketing meaning: Sending promotional or transactional text messages to customers who opted in.
SMS marketing sends text messages to subscribers who have given consent, covering promotions, alerts, and order updates. Messages are short, plain text, and tend to be read quickly. It is governed by consent and opt-out rules, and carriers may charge fees, so senders must follow local regulations and honor unsubscribe requests.
Also called
Why it matters
How SMS Marketing fits the work
Text messages reach people directly on their phones and are usually read soon after arrival, making SMS a fast channel for time-sensitive messages.
In context
A boutique texts opted-in customers a same-day sale code and includes clear instructions to reply STOP to unsubscribe.
Practical note
Consent and opt-out handling are legally required in many regions, and message length limits mean anything past 160 characters may split into multiple billed segments.