MMS Marketing
01 Definition
MMS Marketing meaning: Marketing text messages that include images, video, audio, or longer text.
MMS marketing sends multimedia messages that can carry images, GIFs, video, audio, or longer text than a standard SMS. It reaches opted-in subscribers on their phones with richer content. MMS usually costs more per message than SMS and depends on device and carrier support, and consent and opt-out rules still apply.
Also called
Why it matters
How MMS Marketing fits the work
Adding images and video lets a text message show a product or promotion visually, which can make the message more engaging than plain text alone.
In context
A restaurant sends an MMS with a photo of the new seasonal menu and a longer caption than a plain SMS would allow.
Practical note
MMS costs more than SMS and not every device or carrier handles it the same way, so confirm delivery and budget for the higher per-message price.