Broadcast Email
01 Definition
Broadcast Email meaning: A single email sent at one time to a whole list or segment, not triggered by behavior.
A broadcast email is a one time message sent to an entire list or chosen segment on a schedule you pick, rather than being triggered automatically by an individual's action. It suits announcements, promotions, and newsletters. Because everyone gets it at once, it is less tailored than automated behavioral emails.
Also called
Why it matters
How Broadcast Email fits the work
Broadcast emails let a brand reach many people with timely news or offers in one send, useful when the message is the same for everyone.
In context
The team schedules a broadcast email to all 20,000 subscribers announcing a weekend sale, sent at 9 a.m. on Friday.
Practical note
Sending to a whole list at once can raise complaint rates if the content is not relevant to all recipients. Segmenting the audience improves relevance and protects sender reputation.