In-App Message
01 Definition
In-App Message meaning: A message shown to users while they are actively using an app or site.
An in-app message appears inside an app or website while the person is using it, as a banner, modal, or tooltip. Unlike push notifications, it reaches the user only during an active session and needs no separate permission. It suits onboarding, feature tips, and offers timed to what the user is doing.
Also called
Why it matters
How In-App Message fits the work
Because it reaches users in the moment of use, it can guide behavior or highlight features at the exact point they are relevant, without a permission prompt.
In context
A budgeting app shows an in-app message pointing to a new savings feature the first time a user opens the dashboard.
Practical note
It only works while someone is in the app, so it cannot re-engage inactive users the way push can; too many interruptive modals can frustrate active users.